Why Responsive Design is Vital to Business Growth
If you haven’t adapted to responsive design by now, you’re losing the attention of a large percentage of your website’s visitors, aka a chunk of profit.
In order to make this happen, web developers and designers must make sure a website’s User Interface (UI) is optimized for responsive design. That means the site’s layout, content and User Experience (UX) architecture must all be crafted to respond to a variety of devices, resolutions, screen sizes and other factors such as flash support.
Neglect responsive design, and you’re bound to become extinct. Digital Buzz Blog came up with some eye-opening statistics. Check them out:
• “80% of consumers plan to conduct mobile commerce in the next 12 months.”
• “57% of users say they won’t recommend a business with a poorly designed mobile site.”
• “72% of tablet owners make purchases from their devices on a weekly basis”
Mobify also has some great sats detailing the importance of responsive design::
• “61% of people have a better opinion of brands when they offer a good mobile experience.”
• “90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.”
• “Tablet users spend 50% more than PC users”
Responsive design means one website, not two, built for both desktops and mobile platforms. A few key points should be kept in mind while adapting your site for responsive design:
• Build your website with mobile in mind: Have an image of the mobile version of your site in your head while developing for desktops. Copy should be to the point and effectively convey your brand message. Other content should be minimalistic and easily scalable. Elaborate flash presentations and complex elements can bog down your speed on tablets and smartphones, which, according to Amazon, can be a death toll: “Every 100ms increase in load time decreases sales by 1%”
• UI/UX should be viewed from the user’s perspective. How easily can device users navigate through your website on, say, their smart TV, or their iPad or Nexus phone? Scalability and an adaptable UI adds a new dimension to the web development process. They also expand your outreach dramatically.
• Engage your audience creatively across all platforms. Whether it’s as simple as adding easily-clickable social media buttons, to something more intricate such as integrating a location-based app on your website, engaging your audience with content that is adapted to responsive design across all devices is a sure way to keep up with trends and attract new visitors.
Responsive design should be on every web developer and designer’s mind. With so many devices capable of going online now, it’s mandatory that anyone with a website (and who wants many visitors) starts optimizing for responsive design.